This is undoubtedly the best music promotion platform right now. It is the world's most popular music streaming platform, as it controls 31% of the global streaming market with its 365 million annual active users. Depending on your strategy, you might want to have your music placed on the editorial or label-owned playlists, which can provide major exposure and transform careers; or getting featured by 3rd-party influencers. The latter is easier to achieve — although it still takes time and resources — but the promotional effect of a single source goes down accordingly.
2. Twitter, Facebook, and Instagram
Because most of the digital world uses at least one of these three social media platforms, your presence on each is vital to increasing your reach. Each platform requires a customized promotion strategy as they all offer different kind of platforms, demography, and, most significantly, content format. Your social media marketing approach should connect all three — and make the most of the benefit of these amazing platforms.
TikTok is the major trend in the current industry of music promotion. The app allows its users to repurpose music into memes and videos, which, as it turns out, may go a long way. Making your music available to consumers to develop their own content and spread word-of-mouth is currently the main strategy of music marketing. TikTok is the leader in this emerging market.
It essentially demonstrates that your most significant media source is your fans: they share your content, interact with it, and amplify it across platforms such as YouTube, Twitter, and Facebook. Just like when Lil Nas X's meteoric growth on the platform resulted from a well-planned marketing approach that targeted platforms with viral potential.
Special music promotion services like SongLifty can help you increase your play count and boost your social media presence. You can check their Facebook profile or website.